Welcome to Movement 3
  • A Playground for Food

    What Happens When is a temporary restaurant installation that transforms every 30 days for 9 months, offering guests an ever-changing culinary, visual and sound experience.
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    What Happens When
    25 Cleveland Place, NY NY
    Tuesday - Sunday, 5:30pm - 11pm
    212-925-8310

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    Reserve now at Urban Spoon

    What Happens When

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What's Happening

Movement No.3

Movement No.3

Drawing inspiration from this renown Impressionistic painting, Movement 3 is about taking a trip together into the 1880′s France via 2011 New York. The interiors draw a few significant elements from the Renoir painting to recreate an intimate, communal experience reminiscent of 19th century time and place. Note the 25’ awning, the “garden party” string lighting, and interpretations of still life paintings in 3 dimensions around the room. You can also take a front-seat tour with our YouTube channel; we have uploaded videos to give you a better experience of these breathtaking works of art. Youtube has become a great tool for marketing nowadays and we've decided to take advantage of it. We opted to buy youtube views together with making invites on our target market to visit and watch our videos in hopes of increasing the chance of getting more subscribers, and most importantly, bring back the interest of Art. Composed by Ball of Flame... 

Movement No.2

Movement No.2

For Movement 2 we were inspired by a Kickstarter patron, Becky Fitzhugh, who sent us her childhood memory of hunting down special comfort foods in winter. One line stood out: “Every winter when the spring days peaked through…I always longed for these foods, and hunted them down annually.” We fell in love with this image and pushed the fantasy of hunting through winter while bits of spring peek through to new heights. In this movement you’ll find yourself on... 

What Happens to Valentine’s Day

What Happens to Valentine’s Day

For Valentine’s Day we were inspired by the idea of blushing – especially after seeing high-school dance photos of Emilie’s Dad (see below!). We interpreted the concept in a variety of ways. Elle pulled an interior design coup and spent only $143 on 88 yards of fabric. 12 hours later, with the help of Emilie’s precise cutting skills, 500 hooks, garlic knots and 4 pots of coffee, Valentine’s Day at What Happens When opened its doors. Emilie’s... 

Movement No.1

Movement No.1

The process for Menu No. 1 was unlike anything we’d ever attempted to accomplish. In 3 weeks we put together a space, a menu, a brand and a soundscape. Not to mention finding a stellar waitstaff and a bar-on-wheels (it’s parked for now, but stay tuned for the party tricks. Coming soon!). Below is a sneak peek at what lives inside our walls at 25 Cleveland Place. It’s the result of a lot of sweat, laughter, tears and smarts. Sometimes a fight, sometimes a challenge,... 

In the beginning

In the beginning

We walked into 25 Cleveland Place today, the space was…well…let’s say, less than desirable. The former restaurant, Le Jardin, closed last October after 15 years of business in Nolita and the last operators left dozens of ceramic frogs in their wake. Alongside a slouchy bar and old school sconces. But it is ours. For the next nine months we’ll plan, create, invent and share what we always wanted to make–a restaurant that wasn’t held by the constraints...